Rose Festival 2004
2004 was an extra special year for the Rose Festival. As many as 50,000 visitors came on August 6,7,8 and 9 to Lottum, 20,000 visitors more than two years earlier. This year's theme was "rose-like fairytales." The church was decorated with 10,000 roses by the Florale Vormgevers (Floral Designers – a local trendy florist). In 2004, the Rozenhof also opened its doors with its Knowledge Centre and the Garden of Top Roses. In the heart of the village a field of 6500 square meters has been transformed into a garden where all Top Roses are planted. The Top Rose predicate stands for quality roses that grow and prosper best in the Dutch climate.
For the first time in history during the Rose Festival a large square near the river Maas was made part of the site to handle the growing flow of visitors each year.